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Glossy Pop Newsletter
Why the women of ‘The Secret Lives of Mormon Wives’ are landing big beauty deals
By Sara Spruch-Feiner
Jun 6, 2025

On May 15, the second season of Hulu's hit reality series "The Secret Lives of Mormon Wives" hit screens — all 10 episodes at once. But, several of the show’s stars — including Taylor Frankie Paul, Whitney Leavitt, Jen Affleck and Layla Taylor — have likely already popped up on your feed or local billboards fronting beauty campaigns.

Member Exclusive
Beauty & Wellness Briefing: What Rhode’s $1 billion acquisition deal signals for beauty M&A

This week, I checked in with industry insiders to better understand E.l.f. Beauty’s acquisition of Hailey Bieber’s Rhode — a $1 billion cash and stock deal announced on Wednesday — including what it signals for M&A this year….

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