On May 15, the second season of Hulu's hit reality series "The Secret Lives of Mormon Wives" hit screens — all 10 episodes at once. But, several of the show’s stars — including Taylor Frankie Paul, Whitney Leavitt, Jen Affleck and Layla Taylor — have likely already popped up on your feed or local billboards fronting beauty campaigns.
This week, I checked in with industry insiders to better understand E.l.f. Beauty’s acquisition of Hailey Bieber’s Rhode — a $1 billion cash and stock deal announced on Wednesday — including what it signals for M&A this year….