Jul 23, 2025
Launched in May 2024, TikToks featuring Aerie's "Associate Picks" series now comprise 34 of the brand's 100 most-viewed TikToks, with nearly 3 million total views. A July 2024 post featuring a store associate trying on a matching set has become the brand's third-most-viewed of the past year, with over 764,000 views. While, typically, TikTok users scroll after just three seconds, Aerie has found that this series holds attention for over eight seconds.
Glossy+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram Glossy’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. Our research findings indicate that consumers may be growing weary of specific types of content in both sponsored and organic…
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