search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out

Join us: Hear from Blake Lively, Jonathan Van Ness and more at Glossy Pop NYC

  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo

Join us: Hear from Blake Lively, Jonathan Van Ness and more at Glossy Pop NYC

Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Glossy Pop Newsletter
Smashbox aims to reclaim relevance by refocusing on its OG products
By Sara Spruch-Feiner
Aug 22, 2025

In 2000, Smashbox launched The Original Photo Finish Smooth & Blur Oil-Free Primer, which, in the 25 years since, has been repackaged several times, but never reformulated. "It is an icon," said Michelle Shigemasa, Smashbox's global gm. Since 2000, Smashbox has sold 20 million units of the SKU, and today, one Photo Finish Smooth & Blur Primer is sold every minute in North America.

Member Exclusive
Beauty & Wellness Briefing: Is this the end of foam sunscreen? —plus, industry news

This week, I checked in with formulation and packaging experts to break down the FDA letters sent to sunscreen brands like Vacation and Supergoop warning that their whipped and foam sunscreens are not in compliance with federal law….

Latest Stories
  • The Glossy Fashion Podcast
    Glossy Podcast: Valentino’s new CEO, Guess’s acquisition and TJ Maxx’s earnings — plus, a chat with Off Season’s Vicky Picca
    Aug 22, 2025
  • Estee Lauder earnings
    Beauty
    Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat
    Aug 21, 2025
  • Sponsored
    Beating price sensitivity without slashing margins
    Jun 20, 2025
  • Member Exclusive
    Fashion Briefing: How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool
    Aug 21, 2025
  • Sponsored
    How brands should be talking to teens and Gen Z shoppers
    Jun 26, 2025
  • The Glossy Beauty Podcast
    The secret to a successful pop-up event with 3 industry leaders, plus news
    Aug 21, 2025
Glossy+ Exclusives See More
  • Member Exclusive
    Fashion Briefing: How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool
    Aug 21, 2025
  • Coach's charm economy
    Member Exclusive
    Luxury Briefing: Bag first, charm later — Coach’s formula for repeat Gen-Z luxury spending
    Aug 20, 2025
  • holiday
    Member Exclusive
    Brands sound off on when to run a Black Friday sale and how to stand out, at Modern Retail’s Holiday Strategies Town Hall
    Aug 20, 2025
  • Member Exclusive
    Beauty & Wellness Briefing: Is this the end of foam sunscreen? —plus, industry news
    Aug 19, 2025
The Latest Glossy+ Research See More
  • Member Exclusive
    Glossy+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
    Jul 22, 2025
  • Member Exclusive
    CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges 
    May 28, 2025
  • Member Exclusive
    Glossy+ Research Briefing: Tariffs’ impacts on consumer and advertiser spending
    May 15, 2025
  • Member Exclusive
    Research Briefing: Emerging designers dominate the 2025 Met Gala
    May 8, 2025
Pop See More
  • Glossy Pop Newsletter
    Smashbox aims to reclaim relevance by refocusing on its OG products
    Aug 22, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Glow Recipe leans into ‘leak’ marketing for its new launch
    Aug 15, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: This summer, beauty boards the Hampton Jitney
    Aug 8, 2025
  • Beauty
    Sex is in for summer: How Neutrogena got in on #SteamyBookTok with its latest launch
    Aug 6, 2025
The Latest from Modern Retail Discover Modern Retail
  • Many Target stores will stop fulfilling online orders
  • Pet insurance is the next big upsell for retailers like PetSmart, Sam’s Club
  • Walmart finds its cushion in advertising as tariffs bite
  • Amazon quietly blocks AI bots from Meta, Google, Huawei and more

logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.