Jun 4, 2025
Eight years after launching at Sephora, Sol de Janeiro became the retailer's top-selling brand in 2024, dethroning Selena Gomez’s Rare Beauty. But the prestige body-care category that Sol de Janeiro helped create is now rife with competitors nipping at its heels. And though Sephora has been instrumental to its success, Sol de Janeiro expanded to Sephora’s chief rival, Ulta Beauty, at the start of 2024.
Beauty & Wellness Briefing: What Rhode’s $1 billion acquisition deal signals for beauty M&A This week, I checked in with industry insiders to better understand E.l.f. Beauty’s acquisition of Hailey Bieber’s Rhode — a $1 billion cash and stock deal announced on Wednesday — including what it signals for M&A this year….
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