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Aritzia x Sperry: Inside the structure behind one of 2025’s best‑selling footwear drops
Fashion
Inside Aritzia x Sperry: How the brands sparked big demand for boat shoes
By Zofia Zwieglinska
Aug 25, 2025

Why did a forgotten boat shoe become one of 2025’s biggest hits? Aritzia and Sperry’s sell-out collab navigated trend fatigue, tariffs and logistics with near-perfect timing.

Member Exclusive
Fashion Briefing: How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool

At a time when the consumer market is anything but certain, a consistently selling product that keeps customers coming back is every fashion brand’s dream. Mack Weldon, the men’s comfort apparel brand, has spent the last decade…

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