Jun 5, 2025
Benefit Cosmetics is blending brand storytelling with AI, using tools like WhatsApp and OpenAI-powered chat to personalize beauty at scale, without losing its signature voice.
Beauty & Wellness Briefing: What Rhode’s $1 billion acquisition deal signals for beauty M&A This week, I checked in with industry insiders to better understand E.l.f. Beauty’s acquisition of Hailey Bieber’s Rhode — a $1 billion cash and stock deal announced on Wednesday — including what it signals for M&A this year….
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