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Offer extended: Get a year of Glossy+ for 35% less. Ends May 30.

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Glossy Pop Newsletter
The Juicy Tubes comeback: Inside Lancôme’s plan to own the lip gloss category
By Sara Spruch-Feiner
May 23, 2025

Paris Hilton, Ed Westwick, Chad Michael Murray, Rachel Bilson, Kelly Rowland, Hilary Duff, Mischa Barton, Gabrielle Union, Amanda Seyfried and Christina Milian. Other than being icons of the early aughts, what these celebrities have in common is that they're all part of the viral Juicy Tube Kissing Web, a campaign launched by L'Oréal-owned Lancôme on May 15.

Beauty & Wellness Briefing
Beauty & Wellness Briefing: TikTok and QVC team up for star-studded Super Brand Day in LA

This week, I checked in with QVC exec Annette Dunleavy to learn about the company’s strategic shift to 24/7 social commerce selling via TikTok Shop and reup of its celebrity-focused over-50 ambassador program. Additionally, executive…

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