2023 proved to be the year of the aesthetic, as Barbiecore, gorpcore, strawberry girl and latte makeup were some of the most viral looks that ruled the trend cycle. With the new year right around the corner, Team Glossy has placed bets on whether these trends will maintain relevancy and, if not, what will replace them in 2024.
Glossy is predicting major shifts in beauty and style. For example, we predict Barbiecore’s influence will eventually be replaced by Balletcore, partly based on the look’s popularity during September’s New York Fashion Week. Sandy Liang’s runway featured ribbons, hues of pink and satin, while Christian Siriano and Collina Strada revealed edgier takes on the trend. Meanwhile, the dominance of Adidas Sambas this year hints that “ugly” sneakers will be swapped out with more simple-looking silhouettes.
Though more classic styles may become the preference for certain items, bigger, bolder and more colorful looks and experiences are set to be popular. For example, on TikTok, the hashtag #bangles currently has 799.5 million views. And on the retail front, hyperphysical stores are set to take precedence over connected retail.
All of these things considered, we’ve come up with our best predictions of what will be “out” and “in” in the new year.
