Cara Delevingne has established herself as a bonafide model-actress double threat, and now will continue to enhance her celebrity as a brand ambassador for Rimmel London.
In tandem with the announcement, the cosmetics company will host a Snapchat press conference on April 15, in which Delevingne will answer user-submitted questions sent to the brand’s account with the hashtag #RimmelxCara. Delevingne will answer her five favorite questions from fans and expound upon her coming stint as brand ambassador.
The model recently appeared in a campaign by Yves Saint Laurent, and will be featured in a pending Rimmel advertising campaign slated to air later this year.
“She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London looks,” Johanna Bussinelli, chief marketing officer of color cosmetics at Coty, parent company of Rimmel, said in a statement.
Fashion and beauty brands are continuing to expand their offerings on Snapchat, looking for new ways to innovate beyond just featuring backstage footage during Fashion Week. Last week, Burberry ran its own Snapchat Discover channel for 24 hours, joining major publishing mainstays like BuzzFeed and Vice and establishing itself as the first luxury brand to run a Discover native ad.
Likewise, in September Alexander Wang invited consumers to his store via Snapchat, and Marc Jacobs has since followed suit. The company launched its Snapchat during fashion week in February and has used the platform to promote special events and in-store promotions.
Rimmel, best known for its “Get the London Look” tagline, joined Snapchat in March of this year.
“I’m honored to be working with Rimmel. It’s the first makeup brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles,” Delevingne said in a statement.