Creators face their ‘worst nightmare’ with possible TikTok ban Creators worry about the fate of TikTok after investing time and resources into growing followings and securing brand deals specific to the platform.
Why Kim Kardashian is sold on QR codes for Skkn by Kim Kim Kardashian is using QR codes in a new ad for her skincare brand Skkn by Kim -- a move made in partnership with technology company Flowcode that she hopes will help the six-month-old brand foster long-term relationships with consumers.
Bye-bye blazers and pencil skirts: What workwear sales reveal about the RTO push By Suzanne Zuckerman. This story was originally published in WorkLife, our sibling publication. The office is dead. Long live the office. Last week, New York City real estate blog Curbed ran the headline, “The Office is Half-Dead,” summing up all the confusing, conflicting news about whether the RTO push is ramping up or stalling out. How can...
Glossy Summit Spotlight: L’Oréal’s Erica Culpepper on the importance of ‘passionate’ influencers On Day 2 of the Glossy Beauty & Wellness Summit, held this week in Huntington Beach, California, Erica Culpepper, L’Oréal Group’s general manager for Carol’s Daughter, Softsheen-Carson and Thayers Natural Remedies, broke down her approach to owning the brand story. Leveraging the right influencers and tapping into brand-relevant conversations on...
Overheard at the Glossy Beauty Summit: ‘The supply chain is not getting better’ On day one of the Glossy Beauty and Wellness Summit, taking place this week in Huntington Beach, beauty executives met for a town hall-style discussion on the biggest challenges they’re facing. All talk turned to four topics.
Glossy 50 2022: The people who shaped fashion and beauty this year In rallying colleagues and innovating around shakeups, these fashion and beauty executives defined style, set new industry standards and proved the power of collaboration in 2022. Meet the new Glossy 50.
DTC skin-care brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos Truly, a DTC skin-care brand launched in 2019 that offers a range of skin-care products for Gen Z and Millenials, has been using TikTok in a bid to increase the brand awareness of its products.
Join us today: Dive deep into Glossy’s Annual Fashion Report Last week, Glossy released our latest Annual Report, covering the state and future of fashion brand distribution. Today, Glossy+ members have the opportunity to come together virtually to dive into this research.
Glossy’s Top Fashion & Beauty Marketers In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging and, of course, driving sales.