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In significant moves this year, Timex announced several sustainability goals, like achieving 50% sustainably sourced watches by 2026 and net zero carbon emissions by 2050. Sustainability at that level is rare in the watch world. Only a few major watch brands, like The Mondaine Group, have reached carbon neutrality so far. It’s been the duty of Shari Fabiani, CMO at Timex, to oversee the communication and marketing of all of Timex’s new initiatives.