British Fashion Council partners with JD.com to support U.K. designers’ international expansion
The British fashion industry has long been celebrated for its creativity and innovation, but recent challenges, including Brexit and the pandemic, have made its growth and sustainability more difficult. Even so, the British Fashion Council has continued to find ways to support its designers and maintain the industry's global relevance. Its most recent move was establishing a partnership with Chinese e-commerce giant JD.com, announced on the first day of London Fashion Week, September 13.