Fashion

As Fabletics aims to double its business, here’s how it’s keeping tabs on what customers want

By Danny Parisi

Jun 10, 2025

Fabletics has instituted a “Meet the Member” program, where, each month, its marketing team meets with a real Fabletics member and interviews them about their shopping habits and perception of the brand. These meetings happen either in person at Fabletics HQ in Southern California or virtually. And they've informed some key decisions.

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