Fashion

Rimowa’s web relaunch is timed to reflect its new branding, which was introduced in January. With a new logo, monogram, packaging and voice, Rimowa is now focused on using its online store as a way to connect directly with customers, rather than relying on wholesale relationships to promote the brand. On its side now is scale: Under LVMH, Rimowa has the resources to invest in new digital and technology tools like personalization, online customer experiences and a cross-channel inventory management system.