Fashion

While there is an undeniably ethical aspect to this business model, Donadi said the desire to challenge himself creatively was an equally motivating factor, calling ethics and creativity the “two pillars” of the company. People are at their most creative when they are under limitations, according to Donadi, and that desire to limit one’s self in order to discover new creative ground is just as important to the creation of Atelier & Repairs as the desire to curb the fashion industry’s excess.