Fashion

As brick-and-mortar earns back its reputation as an essential retail channel, companies are popping up to give digitally native brands a smooth transition to offline. On Wednesday, retail platform Fourpost announced its first two retail locations. It’s one of many new companies marketing itself as “the Shopify of physical retail,” pointing to the turnkey e-commerce company powering sites for direct-to-consumer brands from Allbirds to Kylie Cosmetics.