Fashion

With search and social shrinking, Aritzia’s 1 million downloads signal fashion’s mobile app pivot

With search and social visibility shrinking, Aritzia’s 1 million app downloads signal a pivot

By Zofia Zwieglinska

Dec 8, 2025

2025 saw a boom in fashion apps as brands chased control and data. Aritzia’s 1 million-download app exemplifies the industry’s mobile pivot.

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