Fashion

Sneaker brands are delaying releases, putting a strain on retailers

Sneaker retailers are facing myriad issues. Their stores are closed, sales of sneakers are down, and the entire country is facing an economic downturn. In addition, according to Wil Whitney, a sneaker veteran who now manages brand relations in the U.S. for retailer Sneakersnstuff, the hype model is causing sneaker brands to delay their big [...]

Fashion

Underwear brands are seeing a sales uptick in the age of self-isolation

Underwear brands are primed to see strong sales in the next few months, despite the current uncertainty.

Fashion

The future of loyalty: How to create, evolve and measure a successful loyalty program

Brian Berger, CEO and founder of Mack Weldon, hosted the first edition of the Glossy+ Talks series where he spoke about the future of loyalty programs. During the discussion, held virtually for Glossy+ members, Berger shared why Mack Weldon won’t be scaling back any economic tier in its loyalty program – spending $200 gets consumers [...]

Fashion

The retailer guide to negotiating rent relief

A number of retailers are already in discussion with landlords about ways to alleviate that pressure, but those negotiations can be tough. Landlords aren’t always so understanding and they have their own financial situations to deal with as well. Glossy talked to a few experts in the real estate and legal worlds about how retailers [...]

Fashion

Inside DTC brands' approach to first-time discounting

The current strained retail environment has forced many DTC brands that normally avoid discounts at all costs to put products on sale. But to avoid diluting the brand or completely killing their margins, they're offering sales on the sly. That includes hosting exclusive sales events and offering discounts only through influencers and boutique partners.