Fashion Briefing: Is ‘quiet luxury’ good for business?
Most people reading the room would agree that wearing a trend flaunting one’s wealth — logomania, for one — would be in poor taste considering the state of the economy. Plus, as consumers get more thoughtful about their discretionary spending — leading more with cost-per-wear than #OOTD, for example — fashion styles offering great versatility are seeing renewed interest. Across pricing tiers, this is playing out in a few trends, ranging from American classics to “quiet luxury.” And brands and retailers alike are signing on.