This profile is part of the Glossy Pop Guide to Influencer-Founded Brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. More from the series →
After her daughter was born, Emily Jackson started to write down her newborn’s exciting milestones. Her notes quickly transformed into a blog, Ivory Lane, named after her daughter’s middle name. She shared everything from her nursery decorations to her post-pregnancy wardrobe, and her following grew. Eventually, with hundreds of thousands of followers, Jackson launched an athletic wear brand, Ivory Lane Collective, in 2019. Thanks to a partnership with bio-fiber textile company Umorifi, the brand offers skin- and eco-friendly athletic wear. Jackson’s brand has been celebrated by publications including Forbes, Glamour, People and Industry Magazine.
Who: Emily Jackson (IVL Collective)
Platform: Instagram
What are you known for & how did you get your start?
I am a fashion and lifestyle blogger, known for my blog, Ivory Lane, a destination for lovers of fashion and design.
What’s the brand? Activewear
Find it: IVLCollective.com
What makes the brand different?
IVL partnered with UMORIFIL®, a textile company, in 2019 to develop both nylon blend and polyester blend yarns that have passed all testing and have been awarded certification to carry the UMORIFIL® tags on all our garments. UMORIFIL® materials have also passed the medical-level of skin sensitization and irritation testing. The bionic fiber series provides the softest and most skin-friendly texture. It integrates ocean collagen peptide amino acid, with viscose, polyester and Nylon 6 fiber.
Fun fact: Our innovative, collagen-infused fabric has special technical attributes such as a natural cooling effect and moisture-wicking properties, and it has UPF 50+.
Best seller: Scuba Bomber Zip Up
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
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