Fashion

Launching this week, Maisonette's newest vertical is called "Neon Rebels." It combines apparel and decor from over 100 brands all catered toward ages seven to 14. Maisonette president AJ Nicholas told Glossy that the new vertical was meant to target the millennial parent who has been shopping with Maisonette since it launched in 2017. Those customers' kids are now growing up, and Maisonette wanted a new category to stay relevant to their lives as their children age into new brackets.