Industry veteran Sarah Creal on creating a brand for women over 40: ‘I was part of the problem’
Earlier this summer, Sarah Creal debuted Sarah Creal Beauty, designed for luxury shoppers over 40. Sold direct-to-consumer since its launch, the brand is made up of a tight edit of skin-care and color cosmetics products including a concealer, a brightening and hydrating essence, a lip balm and a priming eye cream. On September 3, it will debut at Sephora. And on the 10th, it will launch a line of lipsticks.