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Beauty

Member Exclusive
Beauty Briefing: This Valentine’s Day, perfume is playing matchmaker
By Emily Jensen
Feb 10, 2026

Fragrance brands and figures are getting in on the dating scene for Valentine’s Day.

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Latest Stories
  • Beauty
    Seoul-born Borntostandout aims to be ‘the craziest’ fragrance brand in Sephora
    Feb 10, 2026
  • New Business Models
    Why L’Oréal Groupe is investing in P2 Science, the ingredient company quietly working with Rare Beauty and Living Proof
    Feb 9, 2026
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Why are so many skin care brands hitting the slopes?
    Feb 6, 2026
  • Estee Lauder earnings
    Earnings
    A year into turnaround plan, the Estée Lauder Companies finds steady growth
    Feb 5, 2026
  • Earnings
    E.l.f. Beauty CEO outlines Rhode’s international expansion plan, holiday sales wins on earnings call
    Feb 5, 2026
  • Beauty
    With new launch, Hailey Bieber’s makeup artist aims to dominate foundation sales at Sephora
    Feb 5, 2026
  • The Glossy Beauty Podcast
    Glossy Beauty Podcast: Why creators are building systems — not chasing virality — on TikTok Shop
    Feb 5, 2026
  • Member Exclusive
    The health and wellness trends Glossy and Modern Retail staffers are watching in 2026
    Feb 5, 2026
  • Beauty
    Rare Beauty breaks Ulta Beauty’s record for launch-day sales
    Feb 4, 2026
  • Member Exclusive
    Wellness Briefing: The wellness categories investors are eyeing (and avoiding) in 2026, plus news
    Feb 4, 2026
  • Startups
    AI-powered fragrance company Osmo raises $70 million in Series B funding
    Feb 4, 2026
  • Member Exclusive
    Beauty Briefing: ‘The fragrance consumer is experimental as ever’: Why Snif is going ‘even weirder’ with its latest Ulta launch
    Feb 3, 2026
  • Beauty
    How Tree Hut used AI to turn customer feedback into product insights and quadruple social engagement
    Feb 3, 2026
  • Loyalty & Community
    Exclusive: MAC and Depop are teaming up to convert Gen Z to buy lipstick
    Feb 2, 2026
Show More

Looking for something?

The Glossy Beauty Podcast See More
  • The Glossy Beauty Podcast
    Peptides 101: How BPC-157 and ‘peptide stacks’ are driving wellness culture, with NYT’s David Dodge and McGill’s Jonathan Jarry
    Feb 12, 2026
  • The Glossy Beauty Podcast
    Glossy Beauty Podcast: Why creators are building systems — not chasing virality — on TikTok Shop
    Feb 5, 2026
  • The Glossy Beauty Podcast
    AS Beauty CEO Joey Shamah on shuttering CoverFX and Mally Beauty (for now), plus warning signs a brand is going under
    Jan 29, 2026
Go to The Glossy Beauty Podcast page
Events See more
  • 24
    Mar
    Las Vegas, NV March 24, 2026
    Shoptalk Glossy x Modern Retail Brand Leaders Dinner

    An exclusive, invitation-only dinner bringing together influential brand executives to discuss the topics, strategies and connections accompanying Shoptalk.

  • 1
    Jun
    Miami, FL June 1-3, 2026
    Glossy E-Commerce Summit

    At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.

  • 9
    Nov
    Westlake Village, CA November 9-11, 2026
    Glossy Beauty & Wellness Summit

    At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.

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