Garnier is rolling out hair-coloring personalization tools in Walmarts

L’Oréal-owned Garnier is investing in its hair color business. After testing a virtual shade selector tool by ModiFace on in late November, the brand is rolling out an in-store pilot of the technology with Walmart this week.

Benefit Cosmetics U.K. launches in-house influencer agency

Bliss CEO Meri Baregamian: 'We aren't looking at what other brands are doing'

Fragrance company Scentbird to launch skin-care subscription service


L’Oreal Canada expands AI ambitions through online advertising

L’Oréal Canada has used chatbots within Facebook Messenger since April 2017 for its La Roche-Posay and Vichy brands, but it will now be expanding the offering to its larger online advertising.


Why L'Occitane is positioning its female employees as influencers

French beauty brand L'Occitane is the latest company to shine a light on its employees in the name of marketing.


How The Estee Lauder Companies' online division is leading its modernization

ELC Online has become a crucial element of the 73-year-old company, as its online sales have risen, on average, 25 percent over the last five years. Online sales accounted for 13 percent of total sales in 2018; additionally, there were cumulatively 425 million brand-specific website visits, according to the fourth-quarter 2018 earnings, released in August. Overall, ELC Online reflects a blend of different tactics at The Estée Lauder Companies (ELC), including recruiting and hiring practices, tech- and mobile-first products and evolving company culture.


True Botanicals' Hillary Peterson: 'To change any industry, you need to create something people want'

On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Hillary Peterson, the founder and CEO of True Botanicals, to discuss starting a new business in a crowded market, leveraging a direct connection with customers and evolving the brand's retail strategy. Edited highlights below.


February 28, 2019
February 28, 2019
Glossy Forum: Modern Marketing

Join us at Glossy Forum: Modern Marketing, where marketers from the fashion, beauty and wellness industries will share how they’re working to stand out in the crowded retail landscape.

New York, NY