Beauty

Born out of the NYC-based Milk Studios, Milk Makeup made a name for itself through daring and playful products like Kush Mascara and blotting papers that doubled as rolling papers for marijuana joints. Today, Milk Makeup is sold in 20 countries and is a Sephora U.S.-exclusive brand. Alongside Obagi skin care, it was acquired by Waldencast in a special-purpose acquisition vehicle in Nov. 2021; the three-way transaction was for $1.2 billion.