Beauty

Glossy Pop Newsletter

Glossy Pop Newsletter: Maëlys plans to replicate the success of its Booty Mask with its latest launch

By Sara Spruch-Feiner

Jul 18, 2025

According to a recent report from data analytics firm Consumer Edge, Maëlys — the body-care brand best known for its B-Tight Lift & Firm Booty Mask — ranked as the second fastest-growing DTC beauty brand in the first half of 2025, topped only by Hailey Bieber’s billion-dollar baby, Rhode. Now, it's expanding.

The Glossy Beauty Podcast See More

Go to The Glossy Beauty Podcast page

Events See more

11
Feb

New York, NY February 11, 2026
AI Marketing Strategies
Join us for AI Marketing Strategies as we map out the state of play of an industry being reshaped by AI.
1
Jun

Miami, FL June 1-3, 2026
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.