This profile is part of the Glossy Pop Guide to Influencer-Founded Brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media. More from the series →
Known for her in-depth beauty tutorials, Christen Dominique initially grew her following on YouTube beginning in 2009. Gradually, it spread to other social platforms. Dominique’s vulnerability with her followers includes sharing her insecurities about — her signature is ending every video with a motivational message for her community. In 2018, she founded her makeup brand, Dominique Cosmetics.
Platforms: YouTube, Instagram, TikTok
Why did you decide to bring a brand into this crowded marketplace?
I felt a gap missing in multi-use products so I created Multi-use pan sizes for my palettes to be used on the face and eyes. From there I created the first-ever cooling metal wand applicator. I’m always thinking of ways to innovate products and create a product that has multiple benefits.
What makes the brand different?
Dominique Cosmetics creates meaningful makeup which focuses on Beauty from the inside out. In all of our packaging, we have a different motivational message that relates to each new product launch.
Fun fact:
Dominique Cosmetics is a Latin family-owned brand
Best seller:
Wide Awake Full Coverage Concealers
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