The blueprint for building a circular fashion brand When it comes to circular fashion, starting from the ground up may be the only way forward, as many production processes cannot be retro-fitted to suit the traditional business model. Fashion brand Minimalist and footwear brand Hilos go into how they built theirs.
Saks expands livestreaming platform Saks Live for holiday Saks is expanding its Saks Live livestreaming experience for the holidays. By leaning on its network of fashion and beauty experts, it building out its channel to engage consumers.
Walmart partners with livestream platform Buywith on influencer-led shopping experience While the QVC model is popular among fashion brands, Walmart giant has launched a more direct form of live shopping today similar to the Chinese Taobao Live.
How Chanel-backed Evolved by Nature aims to reduce fashion’s reliance on petrochemicals Petrochemicals coat many materials, giving them new properties. However, making use of them and their toxic chemicals comes at a cost. Evolved by Nature is tackling the problem with investment from Chanel.
How 5 brands have launched into the metaverse since September In a new series from Glossy, we are looking at what brands have entered the metaverse this past month, why it matters and what they are bringing to the table. Here, the metaverse is defined as the future of the internet, a shared 3D virtual universe that users can exist...
Christy Dawn’s land stewardship program, turns fashion consumers into soil advocates For many brands, returning to the roots is all about design aesthetics and coming back with a redefined vision. With land stewardship, returning to the roots is all about involving the consumer in the sustainability journey. Womenswear company Christy Dawn is doing exactly that, launching a program where consumers can...
Fendi is reinventing itself with collaborations, but what about sustainability? With Fendace and Fendi x Skims, pre-war fashion house Fendi is going through a transformation via an array of social media-savvy strategies. However, without committing to sustainability within its products, can Fendi truly bounce back with these initiatives?
How VF Corp is reinventing the rubber and leather supply chains The global apparel company behind Timberland and the North Face has made the world’s first climate-positive leather supply chain using regenerative agriculture. VF’s leather supply chain in Brazil was linked to deforestation in 2019, which prompted the company to withdraw its sourcing from the region and update its processes.
Why garment labels will unlock a more sustainable fashion industry Clothing identification is not just for the consumer -- it also informs the end of life of a garment, making recycling easier. Thus, emerging technologies are set to create global change around the standardization of garment identification.