How UK brand John Smedley is using localized content to capture Chinese customers As the world’s oldest manufacturer at 238-years-old, John Smedley has captured the hearts of many luxury consumers. The company produces its own menswear and womenswear, which has been worn by everyone from Sean Connery as James Bond, The Beatles and Audrey Hepburn. It's also collaborated with fashion brands like Vivienne...
Eileen Fisher launches Hey Fashion! platform to provide a circularity action plan for brands Eileen Fisher is behind a new report and corresponding platform aimed at bringing industry leaders, recyclers and the government together to address the lag on implementing circularity.
International shipping becomes ‘exorbitantly expensive’ as recession looms Although the brewing recession's full impact is unconfirmed in fashion's supply chain, companies are preparing for new challenges when it comes to shipping.
British Fashion Council’s Institute of Positive Fashion Forum calls on brands to drive change through innovation The British Fashion Council’s Institute of Positive Fashion Forum (IPF) Forum called on brands to make more diverse hires, collaborate in solving similar supply chain challenges and focus on innovation.
Unilever is delving into the microbiome, the next big trend in skin care The conversations around skin barrier and dermatology have increased in recent years, but the microbiome, made up of microorganisms on the skin's surface, is only beginning to be understood. Unilever is at the forefront of the next generation of skin-care brands that will be able to control acne through its scientific...
Snap’s AR feature expands to immersive exhibit activations Snap is working hard to create immersive experiences for luxury brands and show how augmented reality can bring the magic of fashion to exhibition attendees.
Salvatore Ferragamo opens NYC store with NFT booth and customizable sneaker holograms Getting into the sneaker space as a heritage brand has become easier, thanks to NFTs. Luxury brands like Balmain see the digital territory as an intersection between web3 fans and those immersed in drop culture. Now, Salvatore Ferragamo, the Italian heritage brand known for its classic flats and pumps, is subverting...
How Balmain will bring its fall fashion show to the metaverse This year, luxury French fashion brand Balmain is focused on bringing experiences to its discerning customers through web3. This will include September's 2022 Balmain Festival, which will be a digital reinvention of its fashion show that will include the fruits of a partnership with premium marketplace and studio MintNFT. It...
Fashion continues to wade into crypto, in spite of crash Alo Yoga announced on Tuesday that it will be extending crypto payments to online purchases for customers. It is also going one step further by being the first fashion company to allow its full- and part-time workers to receive paychecks in crypto, opening up a new way for retail establishments...