Is it too late for brands to get into NFTs? Experts and designers across fashion, including namesake brand founders Rebecca Minkoff and Charlie Cohen, are saying it's just the beginning for the web3 landscape. For them, now is the time to focus on investing, hiring, building the product and understanding the community.
Stadium Goods on how to launch a web3 brand event Neha Dayal, director of innovation strategy at Stadium Goods, discusses the strategy behind the company's recent web3-focused event, including what worked and what learnings it provided that other brands should consider.
The Weekend Briefing: Luxury brands are still investing in web3 In this weekend’s edition, we take a look at all the web3 moves that were made by brands including Tiffany & Co., Gucci and MHRS. We also spotlight Addison Rae’s deleted Adidas x Prayer campaign and ThredUp's new CMO hire. On the beauty side, Ulta Beauty entered the VC space,...
The North Face is leading the refurbished product proposition Leveraging new partnerships with a waterless cleaning service and resale e-commerce platform, The North Face is striving to increase annual sales through its Renewed resale program by a double-digit percentage. The North Face has grown its annual revenue 21% since 2020, to $3.26 billion.
Creating a fashion brand for the web3 customer A metaverse-integrated brand with tech consumers in mind has just come to market.
‘A circular solution’: Pangaia’s new collection was dyed using textile waste On Thursday, Pangaia debuted its Re-color capsule line, a collection that uses dyes from textile waste offcuts. The brand worked with Italian dye company Officina+39 to use its Recycrom technology for the collection. Dyeing clothes is one of the most harmful and carbon-intensive processes in fashion, so the use of...
Better brand accountability is coming to beauty U.K.-based beauty and wellness brand The Nue Co. released its first sustainability report on Monday, shedding light on how younger brands are future-proofing their sustainability profile and advancing brand accountability across the industry.
Why reduced gas prices could accelerate NFTs’ traction among brands Seven-month-old NFT project and fashion brand Azuki released its first physical item, a reversible tiger-embroidered jacket, to holders of its tokens last week. Since February, it's been quietly giving users a way to reduce their transaction fees for trading NFTs. NFT projects have popularly focused on access to physical items...
What progress on the Fabric Act means for fashion The Fabric Act went to the House of Representatives on Monday, opening up a way to protect garment workers and provide a route to nearshoring. The bill's implementation at the federal level could herald landmark change for U.S. fashion.