Launched in 2021, YouTube Shorts now has over 1.5 billion global monthly users who drive more than 30 billion views per day. According to fashion companies using Shorts, the short-form videos are effective at getting eyes on their longer-form content and big-investment events. And Shorts are set to become a...
Over the years, Neiman Marcus and Net-a-Porter have seen increased interest in their ultra-curated holiday product assortments. In turn, they've leveraged data and partner brands to keep their offerings buzzy and competitive.
In spite of its abrupt CEO departure on December 9, and its resulting lowered outlook for full-year 2022 revenue, apparel company VF Corp is not pulling back on its sustainability efforts. Staying values-driven, competitive and relevant is becoming ever more important for its brands as Gen Z becomes the dominant...
Nearly-50-year-old footwear brand Timberland, known for its rugged boots, is on a collaboration kick, recently rolling out innovative styles with fashion brands including Pangaia and Jimmy Choo.
On Tuesday, Paris Hilton-owned 11:11 Media launched an avatar fashion collection described as a "love letter to Y2K style" on avatar platform Genies. The move taps the proven power of celebrity to drive value for digital wearables.
Ultra-fast-fashion brand Shein has become one of the most divisive brands in fashion due to its carbon heavy production style and overall lack of sustainability credentials. Now, it's the most Googled brand in the world, beating out Zara and Nike.
Web3 design studio RTFKT, which Nike acquired last year, launched its first IRL "smart" sneaker, the Nike x RTFKT Cryptokicks, during Art Basel in Miami on December 5. The launch, however, exposed a number of issues involving RTFKT's approach and the expectations of its NFT holders. Among them were the...
Inspiring unique scents, bespoke packaging and exclusive advent calendars, holiday is a big focus for the company that pays off.
In early November, Philips Norelco, consumer division of the Philips technology conglomerate, launched a "Movember" activation promoting men's physical and mental health on Roblox. At the same time, across its social media channels, the company rolled out health advice and information from a men’s health doctor. Since the start of the...