Rothy’s CMO Jamie Gersch on opening 6 stores in 3 months When it comes to sustainable innovation in the fashion industry, Jamie Gersch is leading the charge as the Chief Marketing Officer of Rothy's, the San Francisco-based footwear brand renowned for its eco-friendly practices. With a rich background in retail, including her tenure at Old Navy and Gap, Jamie brought a...
How fashion brands can safeguard from tech outages like CrowdStrike’s On July 18, cybersecurity company CrowdStrike experienced a technology outage that caused widespread disruption globally. The outage affected millions of Windows users, including banks, financial institutions and other businesses. Although the impact on the fashion sector was small, some brands were included in the mix, like Canadian footwear brand Aldo,...
The next creative director at Tom Ford: Another man in fashion’s top role? During Ermenegildo Zegna Group's second-quarter earnings call on Thursday, CEO Ermenegildo Zegna hinted at the upcoming appointment of a new creative director for Tom Ford. "The man that will lead the artistic direction, the creative direction, will have a strong know-how of the women and will be able to develop...
American Eagle launches back-to-school campaign with Coco Gauff On Thursday, American Eagle Outfitters launched the "Live Your Life" back-to-school campaign, targeting Gen Z through a mix of co-creation, omnichannel strategies and surprise activations for back-to-school. The campaign assets feature athletes Coco Gauff and Trevor Lawrence, and actresses Kristine Froseth and Nikki Rodriguez.
LVMH and Kering defend marketing investments as profits slump Advertising and promotions were key topics on this week's luxury earnings calls. For its part, LVMH's spending exceeded 2019 numbers for the same period and increased slightly year-over-year. When asked about the company's marketing investments, CFO Jean-Jacques Guiony said they had been worth it.
Mango CFO Margarita Salvans on the brand’s collaboration strategy and retail rollout On July 15, Mango, one of Europe’s leading fashion groups, reported over Є1.54 billion ($1.68 billion) in revenue for the first half of 2024, marking a 6.3% increase year-over-year. Strategic collaborations, a focus on quality and aggressive expansion have driven this success, according to the company's Margarita Salvans.
Glossy Storytellers 2024: Lindsey Di Cola Dashoff, Ugg At Ugg, Lindsey Dashoff shapes Ugg’s brand image and messaging, manages collaborations, and directs campaigns emphasizing the brand’s commitment to self-expression and storytelling through creative partnerships. In the last year, Telfar and The Elder Statesman have been among the brand's partners.
How Farm Rio customizes its products and operations for each market According to CEO Fabio Barreto, Brazilian fashion brand Farm Rio's secret to consistent growth, and reaching $100 million last year, has been customizing its processes for each of its focus markets. In Brazil, the 27-year-old brand has over 100 stores and more than 2,000 points of distribution. Its international business,...
Fashion Briefing: Substack is boosting sales for young brands In this week’s briefing, inside Substack's growth as a revenue driver for summer dress brand Ciao Lucia. Plus, insights on how a luxury brand should work with its artisans, exclusive research on Prime Day, funding news and executive shifts to know.