Meet Beaubble, a beauty community platform and influencer brand incubator In 2020, Beaubble expanded to become an incubator for brands founded by influencers. The first was Monday Born by long-time beauty influencer and vlogger Teni Penosian, which launched in March last year. The next, announced in April, will be in collaboration with Karen Yeung, a self-described beauty, fashion and motherhood...
E.l.f. is launching its Twitch channel with a contest E.l.f. is the first beauty company to launch its own branded channel on Twitch, a platform known mostly for gamers. But Twitch has become increasingly relevant for beauty brands over the last few months, and it’s hard to overestimate just how popular gaming is.
Rare Beauty and Maybelline want to support your mental health Rare Beauty and Selfmade are just a few of the brands investing heavily in mental health content and programming. It makes sense, on the heels of the isolation that many people -- especially young Gen Zers forced to attend Zoom school -- have felt in the past year.
Meet BonBonWhims, the 9-month-old jewelry brand that counts Kylie Jenner and Ariana Grande as fans The same week that Clare Ngai left her job as a talent manager to devote herself full-time to her jewelry brand, BonBonWhims, Kylie Jenner wore her earrings.
Storm Reid: Gen-Z name defining beauty “I’m grateful to be a part of the Maybelline family. To have young girls all over the world be able to go into their local drugstore and see [a young girl] on an advertisement for a brand that is known globally is something that I feel will be truly inspiring,...
Olamide Olawe: Gen-Z name defining beauty Olamide Olowe is 24, and Topicals, the skin-care company she co-founded in 2020, is not even the first she’s launched. Prior to founding Topicals, Olowe co-founded SheaGIRL (an offshoot of SheaMoisture) while she was in college. The brand was acquired by Unilever when the conglomerate purchased its parent company, Sundial...
Plastique Tiara: Gen-Z name defining beauty “I’m just a Vietnamese, fluid boy, who’s living in L.A. and crossdresses for a living. It’s nothing crazier,” Duc Tran Nguyen said, by way of introduction. Though clearly humble, Nguyen — better known as Plastique Tiara — has earned quite the fanbase. That includes 6.2 million followers on TikTok and 2...
Loserfruit: Gen-Z name defining beauty “It’s interesting that both the gaming and beauty worlds have the same flaw,” in that both are tethered to antiquated gender stereotypes, but in “completely opposite” ways, Kathleen Belsten, aka Loserfruit, told Glossy. It’s an astute observation by the gaming influencer, who made her first push into beauty at the...
Goop’s sold-out vibrator is back On Valentine’s Day, Goop launched its first vibrator. It sold out within less than 24 hours.