Industry experts demystify everything you need to know about sunscreen in the US, plus industry news This week, with the help of board-certified dermatologist and Mohs surgeon Dr. Jane Yoo, and the Melanoma Research Foundation's director of advocacy, Kim Wezik, MPH, the Glossy Beauty Podcast sought to answer the big questions surrounding sunscreen.
Brands are discovering their sales associates are among their most valuable influencers Launched in May 2024, TikToks featuring Aerie's "Associate Picks" series now comprise 34 of the brand's 100 most-viewed TikToks, with nearly 3 million total views. A July 2024 post featuring a store associate trying on a matching set has become the brand's third-most-viewed of the past year, with over 764,000...
Glossy Pop Newsletter: Maëlys plans to replicate the success of its Booty Mask with its latest launch According to a recent report from data analytics firm Consumer Edge, Maëlys — the body-care brand best known for its B-Tight Lift & Firm Booty Mask — ranked as the second fastest-growing DTC beauty brand in the first half of 2025, topped only by Hailey Bieber’s billion-dollar baby, Rhode. Now,...
How Scentbird scented a movie for its latest marketing activation Subscription fragrance platform Scentbird is taking an innovative approach to fragrance marketing through its integrations with pop culture and entertainment. For example, most recently — as a launch event for its new fragrance set — it hosted a "scent-a-long" of "I Know What You Did Last Summer" during a pre-release...
Juicy Couture expands its fragrance offering with Just Moi On Monday, Juicy Couture — a brand inherent to the young adulthoods of many millennial women — is launching its newest scent, Just Moi. Its goal is to win over the 18- to 34-year-old demographic, which includes those who grew up with the brand and those discovering it for the...
Glossy Pop Newsletter — Exclusive: Ulta doubles down on K-beauty with 13 new brands On Friday, Ulta Beauty announced the introduction of 13 new K-beauty brands across makeup and skin care to its e-commerce site. The new brands will launch in-store throughout the summer.
Why customer brand trips are core to Cocokind’s marketing strategy In January, Cocokind hosted seven longtime customers in the Napa Valley for a trip designed to give them experiences traditionally only afforded to influencers. It hosted another customer trip in June.
Exclusive: 19 months after selling to private equity, JVN Hair enters Ulta Beauty On July 20, JVN Hair, the brand founded by “Queer Eye” star Jonathan Van Ness, will launch at Ulta Beauty both online and in approximately 700 stores, about half of the retailer’s locations. JVN Hair was originally incubated in partnership with Amyris, which declared bankruptcy in August 2023. In December...
Meet Mallory Brooks, aka @plzdontbuythat, TikTok’s ultimate de-influencer On TikTok, Brooks doles out wisdom about how to be an informed shopper — especially when it comes to influencer-founded brands. She has investigated the quality of buzzy brands including Set Active, Parke, Daily Drills, Nuuds and Daphne.