Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Exclusive: Sephora becomes The Rockettes’ first official beauty retailer partner Sephora's partnerships team has had a busy 2025. In sports alone, the beauty retailer is the official partner of the offseason women’s basketball league Unrivaled; a founding partner of the Golden State Valkyries, San Francisco's new WNBA team; and the exclusive beauty partner of the Athletes Unlimited Softball League. Today,...
Exclusive: Maybelline taps Miley Cyrus to reinvent ‘Maybe its Maybelline’ On Wednesday, Maybelline announced mega pop star Miley Cyrus as its new global face. In the new campaign, Cyrus, and her instantly recognizable voice, puts a new spin on the drugstore makeup brand's iconic jingle. Cyrus has a multi-year partnership with the brand — a Maybelline representative confirmed that she...
The Beauty Debrief: Glossy reporters on the state and future of sun care, the ‘skinification’ of hair care, and beauty tariffs On Thursday, Glossy+ members joined editor-in-chief Jill Manoff and senior reporters Sara Spruch-Feiner and Emily Jensen for an exclusive rundown of some of the most timely trends and topics impacting the beauty industry now.
Pop Newsletter Exclusive: Rhode’s formulator joins 13-year-old founder on Yes Day, a new Gen Alpha skin-care brand Gen Alpha has another new brand made just for them — and this time, it was formulated by Ron Robinson, founder of Beauty Stat and the cosmetic chemist behind Hailey Bieber's Rhode. Robinson worked with 13-year-old Coco Granderson and her mother, Danielle Granderson, to create the new collection.
Olive & June CEO Sarah Gibson Tuttle on life after acquisition After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024, Helen of Troy had acquired the brand for $225 million in cash and a...
CCO Nicole Tapscott on the success of Knix’s ‘Sport Your Period’ campaign, starring Megan Rapinoe Knix, the intimates brand best known for period underwear, tapped former Olympic soccer player Megan Rapinoe to talk about female athletes and periods. The campaign saw 300 million impressions in earned media coverage and a 238% increase in searches for Knix, with both metrics supporting the brand's goals for the campaign.
How Maëlys is winning on TikTok Shop Maëlys, the body-care brand known for products that focus on butt-firming and other targeted issues, is winning on TikTok Shop. In fact, it took home the 2025 Glossy Pop Award for Best Use of TikTok Shop thanks to its agile adoption of the platform, which it first joined at the...
Glossy Pop Newsletter: At NYFW, Noyz gives the stage to its fans — and a first look at its new hero scent Over the past of couple years "community" has become a buzzword. Still, it's easy to forget that it really is important — not just for sales, but also for a brand's reputation. "You can buy impressions and you can buy reach, but engagement really shows the true value of a brand,"...
Lessons on influence from Glossy Pop NYC: ‘Be a creator first, founder second’ On Friday, 500 guests joined Glossy Pop at New York City's FIT, where they heard from top influencers including Mikayla Nogueira, Stephanie Valentine (aka Glamzilla), Sarah Palmyra and Darcei Giles. Nogueira spoke about the transition from top creator to founder. Later, Valentine, Palmyra and Giles spoke about staying true to...