Over the past year, Substack, which houses content reminiscent of old-school blogs, has become the place to be — for the fashion community, former editors, all kinds of creators and, now, brand founders. While brands struggle to find their place on the platform, be it as advertisers or publishers, founders...

It's a tough time to vie for the attention of Gen Z, a notoriously fickle demographic whose shopping habits are often swayed by whatever brand gets a lucky break on TikTok. So, Neutrogena, which is 95 years old, is trying some new strategies.

There is a traditional path for successful makeup artists nowadays: Build up a roster of influential clients, accrue a following on social media, and start a brand of your own. But makeup artist Kelli Anne Sewell is taking a different approach.

As community becomes more important to brand building, more brands and marketers are coming to understand the importance of user-generated content. To simplify the concept, Glossy spoke to experts in the field, who explained everything from the basics of UGC to the ways and reasons UGC benefits brands today.

On February 4, InnBeauty Project threw a birthday party for its 1-year-old hero product, the Extreme Cream Anti-Aging, Firming & Lifting Refillable Moisturizer. Since it launched in February 2024, it has become Sephora's No. 3 best-selling moisturizer, according to industry sources.

Katie Sturino has 806,000 followers on Instagram. Her 1-year-old Instagram broadcast channel, which she's named JUGs, standing for "just us girls," has 5,000 members. Sturino likened the members to her internet besties, noting that, "If you [as an Instagram follower] feel like we should be text friends, then become a...

Parke sells denim, including takes on the barrel trend and the dark-indigo straight-legged style, the latter of which is one of the most relevant of the season. But it is its mock neck sweatshirts ($125) that have nearly broken the internet time and time again.

Exponent Beauty, which hit the market in April 2022, has never done paid influencer partnerships. It does however, work with influencers, via bringing them in as investors. Sara and Erin Foster have been investors since the brand launched, preceding even the official launch of their early-stage fund, Oversubscribed Ventures. Now,...

Eos, the mass-channel body-care brand once best-known for its spherical lip balms, is starting the year strong with its first-ever Super Bowl ad. It will air in nine key markets during the second quarter of the game, right before halftime.