On March 8, Harvey Nichols will debut a new beauty campaign and event activation series called "Rebel, Rebel" to underscore its roots in the market. 

For its first-ever activation at the film, interactive and music festival, Rent the Runway has partnered with West Elm in a multitude of ways. To debut the brand’s expansion into the home category via the access of West Elm’s soft goods on RenttheRunway.com, the two companies are hosting a pop-up...

Direct-to-consumer e-commerce platform Shopify doubles down on its beauty proposition via a new video series dubbed “Beauty Mark.”

Once known for exclusively for its razors, direct-to-consumer company Dollar Shave Club continues to shape-shift. On March 5, the men’s personal care brand, which was acquired by Unilever for $1 billion in 2016, moved into the deodorant and antiperspirant category.

As the lines between beauty and wellness continue to blur, Ulta is making moves to offer deeper assortments of both to its customer. The retailer’s latest brand addition is Fur, an indie body-hair company that sells a line of pubic hair oils, ingrown hair concentrates and stubble cream. On March...

Curly hair brand DevaCurl is looking to Brazil for growth.

Eight-two-year-old beauty brand Suave is going after a more diverse customer base with its latest hair-care launch, Suave Professionals for Natural Hair.

After being acquired by Brazilian cosmetics company Natura & Co. from L’Oreal for a reported $1.1 billion in June 2017, The Body Shop is refocusing product, stores and activations around purpose-led initiatives.

Avon Products Inc. is upping its content strategy. On February 25, the international beauty company announced the creation of its first in-house content studio in partnership with global creative production company MediaMonks. The studio, which is meant to better educate the company’s nearly six million representatives across the globe, will...