When Target announced earlier this month that it was expanding its natural beauty assortment with buzzy beauty and personal care brands like nontoxic nail care line Tenoverten and skincare company Cocokind, the retailer was not just riding the current preoccupation with wellness, but also emphasizing its new-ish chemical strategy.
L’Oréal-owned Garnier is investing in its hair color business. After testing a virtual shade selector tool by ModiFace on GarnierUSA.com in late November, the brand is rolling out an in-store pilot of the technology with Walmart this week.
Since Meri Baregamian joined spa and beauty company Bliss as CEO in July 2016, she has given the brand a millennial, mass market makeover. Beginning in February 2018, she slashed prices to as low as $8, updated product packaging to be Instagram-friendly and revamped Bliss’ retail playbook to include Ulta...
French beauty brand L'Occitane is the latest company to shine a light on its employees in the name of marketing.
L'Oreal Paris goes after influencer-obsessed Gen Z and millennial shoppers with custom preset filters.
On the most unpleasant day of NYFW -- thanks to an ongoing wintery mix -- glamour was on full display.
While New York Fashion Week is largely about the fashion seen on the runways, beauty brands are continuing to find opportunities to seize the moment. Stalwarts like hair brand Tresemmé and makeup player Maybelline have been officially sponsoring the event since 2006 and 2009, respectively. And indie companies like 111Skin,...
Though the onslaught of NYFW shows didn’t kick into high gear until today, it seems both Rachel Comey and 11 Honoré set the tone for the week beginning Wednesday.
As the preoccupation with wellness becomes more intertwined with beauty, sleep-related beauty products become an obvious growth opportunity.