Direct-to-consumer, hair color company eSalon is focused on segmenting and acquiring new customers. The beauty brand is taking a two-pronged approach in 2019 via Spanish language websites and a new focus on international markets.
Geisha-inspired beauty brand Tatcha is leaning further into its relationship with QVC. This week, Tatcha will exclusively launch with the retailer its latest product, the Ageless Revitalizing Neck Cream -- it's a direct response to QVC customer demand.
Earlier this month, the beauty company tapped five of its biggest brand ambassadors, including Alisha Marie, Christen Dominique, Remi Cruz, Ellarie Noel and Molly Burke for its “Cheekleaders” activation. Tied to its latest palette launches of the same name, each influencer surprised teachers in Dallas, Toronto and Elk Grove, California...
Glossy talks with Jason Chen, Tmall general manager of beauty about how the digital platform is onboarding its beauty and personal care brands, what is trending in the Chinese market and how beauty and personal care brands can capitalize on being more customer-centric.
California-based nail salon brand Olive and June wants to elevate the at-home manicure. On March 14, Olive and June is launching its first foray into polishes, including six non-toxic shades and a top coat, as well as a rubberized tool dubbed “The Poppy” that facilitates easier application.
As regulations loosen, CBD and cannabis brands are circling SXSW.
On the heels of Universal Standard’s first appearance at SXSW and the launch last week of its size-inclusive denim line, Waldman discussed with Glossy the brand’s push toward total inclusivity in 2019.
Brands from Dirty Lemon, Lululemon and Goop are staking their claim on the category at the interactive, film and music festival.
Beauty companies across the board are hoping to tap the 70,000-plus SXSW audience beginning Friday, March 8.