E.l.f. Cosmetics acquires W3ll People for $27m In a $27 million cash deal, E.l.f. Cosmetics announced its acquisition of clean beauty brand W3ll People today. The merger is a play for E.l.f. to grasp a piece of the growing clean beauty market, said E.l.f. Chairman and CEO Tarang Amin. E.l.f. expects W3ll People to contribute approximately $7...
Inside the rise of tween and teen makeup Despite self-reported teen spending decreasing by 4% year-over-year and cosmetics spending among teens falling by 20% to a 19-year low, the tween and teen makeup category is gaining steam because the consumer base is ready for more.
The startup helping indie beauty brands expand to China Since launching in March 2018, SuperOrdinary, which is one part distributor, one part content arm and one part join venture, has become the catchall for companies trying to make it in China. Farmacy turned to SuperOrdinary when it made its foray into China, as did Drunk Elephant and Filipino beauty...
Rael tries to bridge the gap from feminine care products to beauty A bevy of organic sexual wellness and feminine care brands have popped up in recent years such as Lola, Sustain Natural and Cora to challenge heritage players like Tampax. Clean beauty lines, meanwhile, have become the norm in skin care. Few brands, however, have tried to to link the categories...
Makeup brands refocus on artists, as influencer landscape becomes more crowded As influencer marketing continues to become more competitive -- and expensive -- brands are rethinking their playbooks. Maybelline and Beautyblender, are steadily expanding their outreach to makeup artists.
Inside the playbook of Sephora’s top-selling K-beauty brand In the race to win the K-beauty market in the U.S., several names come to mind. There’s Dr. Jart that was purchased outright by Estée Lauder Companies last winter, plus a bevy of U.S.-born players like Memebox, Glow Recipe and Peach & Lily, which all that started as third-party sites...
Why Dirty Lemon is partnering with Walmart Dirty Lemon is best known for its "conversational commerce" retail approach within beauty, wellness and beverage circles. The move into Walmart is unsurprising given that Iris Nova founder and CEO Zak Normandin is laser focused on growing the company profitably.
What’s next for Harry’s? Edgewell has decided to pursue a "standalone" plan of attack after the Federal Trade Commission's move to block the Harry’s merger last Monday.
NYFW Briefing: The evolution of the runway experience Tom Ford has decamped to Los Angeles to align wth the Academy Awards this Sunday, Ralph Lauren is planning to show in April, Tommy Hilfiger is showing in London, and newer guard designers like Kerby Jean-Raymond of Pyer Moss will drop a collection, but not have a formal show. Other...