ColourPop’s Vivian Weng talks omnichannel evolution — plus, Walmart tests beauty bars and clinical testing gains steam Once a DTC-only powerplayer, Colourpop has since halved its launches and expanded into Ulta Beauty and Target. Colourpop brand president Vivian Weng joins the Glossy Beauty Podcast to discuss beauty’s evolving consumer and how the 11-year-old brand is tailoring its strategy to reach them.
As luxury stalls, Bluemercury charts growth in affluent neighborhoods using high-touch sales strategies It’s Bluemercury’s big moment, we're just living in it. Seven months post rebrand, the 25-year-old retailer is leading luxury beauty thanks to new blue chip locations, an evolving curation of today’s top luxury brands and a sales staff considered to be some of the best in the business.
Beauty & Wellness Briefing: Foreign trade zones, multi-shoring and Covid-era tactics are helping brands navigate the uncertainty of Trump’s tariffs This week, I checked in with supply chain insiders to hear about the top tactics utilized by brands and retailers navigating President Trump’s global tariffs. Additionally, Walmart tests high-touch "beauty bars" in 40 stores, Ulta Beauty’s former CMO joins SharkNinja, and Unilever shutters sustainability-focused Ren Skincare.
AG1 bets on clinical studies for ‘Next Gen’ reformulation, plans foray into brick-and-mortar retail AG1 CEO Kat Cole sat down with Glossy to discuss the company’s first major reformulation in nine years, the importance of clinically-proven studies for customer acquisition, a forthcoming entry into brick-and-mortar retail and a staunch plan not to raise prices amid tariff uncertainty.
Beauty & Wellness Briefing: As competition at festivals heats up, brands find new ways to stand out This week, I checked in with beauty marketers to learn how the out-of-home and proximity marketing strategy for music festivals like Coachella and Stagecoach has evolved as festival popularity grows and execs target more diverse festival experiences. Additionally, Coty plans for 700 layoffs, and new executive appointments announced at Sol...
Prestige beauty lost the war on dupes. So what happens now? The world of beauty dupes has changed dramatically over the past few years. Fueled by younger shoppers snapping up fragrance and color cosmetics inspired by luxury offerings, the newly-positive sentiment around dupes has all but cemented their place in the industry. Now, with few legal precedents preventing their proliferation and...
Japan’s top pro hair-care brand is leveraging a U.S.-based creative director and product line to expand stateside Japanese heritage pro hair-care brand Milbon is targeting U.S. expansion with a fresh new styling line and global creative director partnership with L.A.-based celebrity and editorial stylist Anh Co Tran. Tran, a former L’Oréal Professional spokesperson, is tasked with launching new product categories while leading global education events for Milbon.
Beauty & Wellness Briefing: The sustainability roadblocks impacting top brands today This Earth Day, I surveyed top beauty and wellness brands to understand the roadblocks preventing them from reaching their sustainability goals. Top themes include inconsistent regulation from state to state and sky-high pricing of eco-minded packaging. Additionally, L’Oréal’s rosy Q1 earnings were fueled by luxury fragrance and color cosmetics while...
Boy Smells’ rebrand fail, Amorepacific’s manufacturing pivot, LVMH earnings, and Pact Collective’s Carly Snider on becoming beauty’s biggest recycler Launched in 2021, Pact Collective has quickly become the beauty industry’s leading recycler with 3,300 collection bins in retailers like Sephora, Ulta Beauty, Nordstrom and Credo Beauty, as well as partnerships with L’Oréal USA, Fenty Beauty and Summer Fridays. Executive director Carly Snider joins the podcast to discuss the industry’s...