One in three Americans is set to watch the World Cup this summer, leading many brands to look into last-minute partnerships, proximity marketing initiatives and social campaigns tied to the tournament. Official partnerships are pricey, but there are still opportunities across host cities for brands seeking a timely halo effect....

Julie Bailey Blanche, vp of global marketing at Shark Beauty, joined the stage at Glossy’s annual E-Commerce Summit to discuss the secret sauce behind Shark Beauty’s industry disruption. This includes 40% growth in skin-care device sales during its Q1 2026. Blanche drilled down her winning strategy, from acquisition to repeat...

For the Wellness Briefing, Glossy is reporting from our annual E-Commerce Summit where brand leaders from Ulta Beauty, Supergoop!, SharkNinja, Tarte, Sephora, Beekman1802 and more shared tactics and tips to supercharge brand success with AI tools.

For the Wellness Briefing, Glossy sat down with Yvette McGaffin, director of pilates product marketing for iFIT, parent company to NordicTrack, to learn about the company’s first consumer reformer machine launch.

In August, E.l.f. Beauty took a $1 price increase across all E.l.f. SKUs as a response to tariffs and inflation. Announced today, this caused unit sales to drop dramatically, and CEO Tarang Amin is now testing price cuts.

Over the past three years, L'Oréal Group has been quietly assembling the perfect team, ingredient, product and marketing rollout for its next big skin-care category: longevity. Veteran exec and Lancôme global brand president Vania Lacascade joins the Glossy Beauty Podcast to share the strategy leading the conglomerate's next wave of...

Glossy sat down with Fiji Airways CEO Paul Scurrah to learn about the airline’s new on-board wellness offerings, including health shots and wearables, plus red light therapy in airport lounges. It’s part of the airline's new strategy to stand out among competitors. 

The American retail landscape has changed thanks to the closure of thousands of drugstores, the consolidation of luxury department stores and the dramatic growth of the off-price channel. Juxtaposed with Gen Z’s growing preference toward in-store discovery, it has left many brand leaders unsure of the right retail strategy. The...

There’s a race underway to collect and analyze consumer health and wellness data — and Google just pulled ahead. On May 19, Google parent company Alphabet will begin a global rollout of its new AI-powered health coach in an effort to centralize a user’s health data collected through wearables, labs,...