This week, I look at how beauty and wellness brands are approaching the first wave of holiday sales including this week’s Amazon Days, Walmart Deals and Target Circle Week. I also check in with experts at Constant Contact and Mintel for insights into the holiday sales marketing strategies that are...

It’s been one month since Rhode’s splashy, $10 million sales debut into Sephora and all eyes are on the 3-year-old brand’s next moves. Glossy checked in with leading experts to unpack the industry-wide impacts of the launch.

What does it take for a beauty campaign or brand to cut through the noise in 2025? In today’s episode of The Glossy Beauty Podcast, we welcome three esteemed beauty executives to discuss the secret sauce behind their Glossy Pop Award-winning campaigns. Plus, hosts Lexy Lebsack and Emily Jensen discuss...

This week, I’m highlighting recent conversations with brand execs at Suave, Prakti Beauty and Cosnova about their shifting online search priorities. It’s part of a growing strategy that favors GEO over SEO to ensure a brand’s online presence is optimized for AI platforms like ChatGPT, Google Gemini and Perplexity. Additionally, L’Oréal...

L’Oréal Groupe has tapped the University of Cambridge to scout, identify, pilot and scale disruptive solutions to the beauty industry’s biggest sustainability challenges through an open-call application process that closes on Tuesday.

Executive coach Angela Bennett spent more than two decades working across L’Oréal and Estee Lauder, but today, she’s part of a growing number of certified professional executive coaches who help individuals and organizations to build stronger teams. In today’s episode of the Glossy Beauty Podcast, she introduces us to the...

This week, I checked in with Jeffery Wagstaff, CEO of Cosnova, the German parent company of mass beauty mainstays Essence and Catrice, about the company’s U.S. expansion into Walmart. Cosnova’s entry into the mass retailer is part of its stunning sales growth, which passed $1 billion in annual sales in...

Fresh off the success of its February relaunch, American heritage personal care brand Suave is leveraging product safety apps like Yuka to drive in-store sales at mass retailers like Walmart and Target. 

Guive Balooch, L’Oréal Group global vice president of tech and open innovation, joins the Glossy Beauty Podcast to share insights into the innovation consumers want now and where the conglomerate is focusing its tech prowess today.