This week, I checked in with beauty marketers to learn how the out-of-home and proximity marketing strategy for music festivals like Coachella and Stagecoach has evolved as festival popularity grows and execs target more diverse festival experiences. Additionally, Coty plans for 700 layoffs, and new executive appointments announced at Sol...

The world of beauty dupes has changed dramatically over the past few years. Fueled by younger shoppers snapping up fragrance and color cosmetics inspired by luxury offerings, the newly-positive sentiment around dupes has all but cemented their place in the industry. Now, with few legal precedents preventing their proliferation and...

Japanese heritage pro hair-care brand Milbon is targeting U.S. expansion with a fresh new styling line and global creative director partnership with L.A.-based celebrity and editorial stylist Anh Co Tran. Tran, a former L’Oréal Professional spokesperson, is tasked with launching new product categories while leading global education events for Milbon.

This Earth Day, I surveyed top beauty and wellness brands to understand the roadblocks preventing them from reaching their sustainability goals. Top themes include inconsistent regulation from state to state and sky-high pricing of eco-minded packaging. Additionally, L’Oréal’s rosy Q1 earnings were fueled by luxury fragrance and color cosmetics while...

Launched in 2021, Pact Collective has quickly become the beauty industry’s leading recycler with 3,300 collection bins in retailers like Sephora, Ulta Beauty, Nordstrom and Credo Beauty, as well as partnerships with L’Oréal USA, Fenty Beauty and Summer Fridays. Executive director Carly Snider joins the podcast to discuss the industry’s...

TikTok Shop is likely to see a dramatic change in seller and product assortment after the May 2 cancellation of the tariff loophole known as "de minimis" on goods from China and Hong Kong. The nearly-100-year-old law has empowered sellers of cheap goods from countries like China by allowing packages...

Esteemed beauty marketer Michelle Miller, whose CV includes Vegamour, K-18, Kosas and Too Faced, joins Glossy reporters for a roundtable to discuss the future of TikTok. Plus the top stories of the week: President Trump’s escalating global tariffs, Beyoncé-founded Cécred’s splashy launch into Ulta Beauty and the latest celebrity beauty...

This week, I attended Ulta Beauty’s hush-hush Cécred launch event in Los Angeles, which was hosted by Beyoncé, Tina Knowles, Ulta Beauty CEO Kecia Steelman and Cécred CEO Grace Ray. The influencer-focused event is just one pillar of an in-depth launch strategy for the retailer’s new tentpole brand, which Steelman...

With new, sky-high global tariffs announced on Wednesday, beauty and wellness execs are preparing by sharing resources, cutting assortment, assessing supply chains, reserving ingredient shipments and rethinking retail launches.