Wellness Briefing: The 2025 wellness trends that drove the industry this year This week, I analyzed a stack of end-of-year consumer trend reports being circulated by industry-leading retailers, market research firms and software providers. The result is a breakdown of industry drivers and trends, including hormone regulation, NAD support and creatine supplements, which saw year-over-year increases in online searches by 11%, 428%...
Ulta Beauty CEO Kecia Steelman unpacks her first year in charge and 2026 goals, plus news In January, Kecia Steelman became one of the most powerful executives in beauty by stepping into the president and CEO role at Ulta Beauty. She’s since unleashed a revenue comeback plan, which includes international expansion, a marketplace launch and the closure of Ulta's Target shop-in-shop. In just 11 months, her...
Wellness Briefing: Allbirds’ co-founder launches supplements targeting women’s hormone health, plus news This week, I checked in with Liz and Joey Zwillinger, the married co-founders behind a new line of women’s supplements called Biologica. The line includes three fizzy drink mixes that replace multivitamins for women in their reproductive years, perimenopause or menopause. Mr. Zwillinger is the co-founder and former CEO of...
Ulta Beauty CEO shares holiday sales focus, 12.9% sales jump and a shelf shakeup to grow fragrance sales On Thursday, Ulta Beauty reported a net sales increase of 12.9% to reach $2.9 billion in sales during the quarter ending on November 1. During the earnings call, CEO Kecia Steelman shared insights into the promotions, sales and categories dominating holiday sales now.
Wellness Briefing: How top wellness brands are showing up at Art Basel Miami This week, I checked in with wellness and fitness companies setting up activations at Art Basel during Art Week Miami. This includes Ammortal, Tonal and TechnoGym, among others. Additionally, Soho House leans into wellness, Aquaphor sponsors college basketball, a popular former Peloton instructor launches a fitness app, and the gummy...
Special Crossover Episode: The Shopper’s Black Friday Playbook How can shoppers, brands and retailers win Black Friday? In this week’s special holiday episode, Glossy Beauty Podcast host Lexy Lebsack is joined by Danny Parisi, host of the Glossy Podcast, and Gabi Barkho, host of the Modern Retail podcast, to unpack all things Black Friday.
Wellness Briefing: What’s driving vitamin sticker sales? This week, I checked in with leaders in the vitamin sticker category, including execs at The Good Patch, Barrière, and Esker. The category revolves around transdermal, sticker-like patches that deliver active ingredients through the skin, like Vitamin D, ashwagandha and NAD+.
Meridith Rojas, MCoBeauty | Glossy 50 2025 Meridith Rojas is on a mission to democratize the beauty industry through dupes. As North America CMO of Australia’s No. 1 color cosmetic brand, MCoBeauty, she’s parlayed polarizing public opinion about dupes into gangbuster campaigns that drove a sell-out at Target stores and a social campaign with more than a...
Jacqueline Barrett, Patrick Ta Beauty | Glossy 50 2025 Patrick Ta Beauty made headlines in May for producing one of the buzziest beauty pop-up events in Los Angeles this year. Fans queued for up to 17 hours to gain access to the free event, which included free gifts, a meet-and-greet with the team, and other activations. The pop-up drove...