When Skinfix’s exec team reformulated its hero Triple Lipid-Peptide Cream last year, it didn’t expect an outpouring of frustration from its most loyal shoppers. But instead of doubling down on the "new and improved formula," the brand used the misstep as an opportunity to connect with its community and bring...

This week, I checked in on the burgeoning beauty supplement category. Additionally, Unilever is set to acquire men's personal care leader Dr. Squatch, there's another exec shakeup at Violet Grey, and Beautycounter founder Gregg Renfrew is back with Counter. 

Goop’s in-house brands, Goop Beauty and G Label, will fill 80% of the new 647-square-foot Aspen storefront. It marks the company’s seventh permanent location, with 20-30 more to come over the next few years, Matthew Blythe, Goop’s vp of retail, told Glossy.

Blending the old and new, Lisa Mattam’s 10-year-old clean skin-care brand Sahajan uses cutting-edge clinical testing to validate ancient Ayurveda traditions and ingredients. “If I'm going to tell people that this old-world science can transform their skin, I have to prove it to them,” she told Glossy. Mattam breaks down...

This week, I report on E.l.f. Beauty’s new interactive partnership with Pinterest, which taps into the growing color season analysis social media trend to drive consumers to e.l.f’s curated product collections. Additionally, L’Oréal Group partners with Ai chipmaker Nvidia, P&G gets a new beauty division CEO, and French glass manufacturer...

While E.l.f. Beauty and Saie announce price hikes, LVMH signals reluctance to raise beauty pricing, and buzzy brands like Bubble and Coco Kind share promises to maintain pricing. Plus, new studies show even a 10% increase could erode brand loyalty. Glossy investigates the pros and cons of passing tariff expenses...

After a $255 million exit from her blowout brand Drybar, Alli Webb is back with an opposing beauty venture. This week, the mogul launched Messy, a hair product brand that sells consumers at-home products to embrace an anti-blowout look. Webb joins the Glossy Beauty Podcast to discuss the line, launch...

This week, I checked in with industry insiders to better understand E.l.f. Beauty's acquisition of Hailey Bieber's Rhode — a $1 billion cash and stock deal announced on Wednesday — including what it signals for M&A this year. Additionally, Unilever opens a new headquarters in New Jersey, Estée Lauder Companies...

After a surprising tumble in Q4, Ulta Beauty’s sales rebound in its 2025 Q1 with growth across fragrance, body care, and sun care, while skin care, hair care and prestige makeup fall flat.