Wellness Briefing: The collabs and campaigns winning ‘new year, new you’ marketing, plus news This week, I analyze the "new year new you" activations leading the wellness industry into 2026, including fast-casual restaurant collaborations and the embrace of "Quitters' Day." Additionally, fitness app Strava files for IPO, an executive shakeup at Alo Yoga, and a rush of creatine products are hitting shelves after a...
Wellness Briefing: L’Oréal bets on LED, Amorepacific launches a smart mirror, and more from CES This week, I checked in with L’Oréal tech leader Guive Balooch to learn about the company's new LED masks debuting at the Consumer Electronics Show in Las Vegas. L’Oréal is betting on longevity with its new LED tech. Amorepacific, meanwhile, debuted a smart mirror amid an influx of health-tracking devices.
CEO Tom Hale on Oura Ring’s $1 billion year Oura Ring, helmed by veteran tech executive and CEO Tom Hale, had a monumental 2025. “We’ve sold 5.5 million rings in the company’s [12-year] history, but half of them have been in the last 12 months,” Hale told Glossy. The health tracker market grew 88% between January and July 2025, according to...
Injectable peptide therapy went mainstream in 2025, priming consumers for the next big wellness wave Empowered by the blessing of health secretary RFK. Jr., TikTok biohackers ushered peptide therapy into the mainstream online in 2025. Now the controversial treatment is primed to shake up the wellness industry thanks to a wave of educational and anecdotal social content, business investments, and new technology set to drive...
Trendspotting: Tech ring jackets are growing in popularity as health tracker ring sales surge A new jewelry trend targeting health tracker ring users has quietly been growing as consumers look for ways to personalize or disguise health tracking rings from Oura, Samsung, Ultrahuman and Reebok.
Who the heck is buying the wellness industry’s most expensive offerings? The wellness industry tested consumer pricing sensitivity in 2025 by rolling out supplement stacks, at-home tech, wearables, fitness equipment and therapies priced completely out of reach for most shoppers. This includes $1,000-per-month wellness centers, $4,000 at-home gyms and a longevity chamber priced above the average American’s annual salary. Glossy unpacks...
The Glossy Beauty Podcast’s 2026 predictions Hosts Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner share their 2026 industry predictions, including the end of "no-makeup makeup," the proliferation of peptides and an increase in value-focused marketing.
Why 2025 was the year of the Mirakl marketplace In 2025, Ulta Beauty and Best Buy became the latest retailers to partner with French tech company Mirakl to launch digital marketplaces. The retailers join Mirakl’s roster that includes Nordstrom, H&M, Bloomingdale's, Anthropologie, Lowe’s and more. Glossy sat down with Mirakl Americas CEO Scott Eckert, a former Walmart exec, to...
Post-acquisition, Dr. Squatch plans to become an ‘icon brand’ In June, men’s personal care brand Dr. Squatch was acquired by Unilever for $1.5 billion, making it one of the year's biggest deals in beauty and personal care. CEO Josh Friedman, who joined the company in 2019, has overseen its viral marketing campaigns, its expansion into nearly every mass retailer...