This week, I checked in with QVC exec Annette Dunleavy to learn about the company’s strategic shift to 24/7 social commerce selling via TikTok Shop and reup of its celebrity-focused over-50 ambassador program. Additionally, executive turnover at ELC-owned MAC Cosmetics, LVMH announces two buzzy new celeb ambassador appointments, and Q1...

Ulta Beauty exec Stacy Coblentz gives Glossy an insider’s look into the retailer’s "Ulta Beauties" associate ambassador program. Made up of 28 in-store associates and two corporate staffers, the group illustrates Ulta’s bottom-up approach to understanding consumer needs and behaviors while tapping into a growing number of content creators already...

Glossy’s beauty team hosted its second live Beauty Debrief on Thursday to discuss the most pressing topics facing the industry today: Fragrance trends and industry shifts, the growing men’s and teen boys’ beauty opportunity, and how brands are navigating tariffs. Listen in now.

In today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack is joined by Modern Retail’s Melissa Daniels to unpack the nuances facing brands considering supply chain multi- or near-shoring. Plus, industry news including Touchland’s big acquisition and Drunk Elephant’s sales tumble, and a surprising new study about some influencers’...

This week, I checked in with Jacqueline Barrett, svp of marketing at Patrick Ta Beauty, to learn the strategy behind the brand’s first IRL pop-up. Last weekend’s consumer event, which ran over two days in the hip Los Angeles neighborhood of West Hollywood, saw fans camp overnight and queue for...

As the uncertainty of President Trump’s global tariffs continues, more brands are considering near-shoring parts of their manufacturing and distribution to Mexico. Earlier this month, Unilever announced it would invest $1.5 billion to increase its production capability in Mexico as the country sees infrastructure investment and attention. Glossy talks with...

Once a DTC-only powerplayer, Colourpop has since halved its launches and expanded into Ulta Beauty and Target. Colourpop brand president Vivian Weng joins the Glossy Beauty Podcast to discuss beauty’s evolving consumer and how the 11-year-old brand is tailoring its strategy to reach them.

It’s Bluemercury’s big moment, we're just living in it. Seven months post rebrand, the 25-year-old retailer is leading luxury beauty thanks to new blue chip locations, an evolving curation of today’s top luxury brands and a sales staff considered to be some of the best in the business.

This week, I checked in with supply chain insiders to hear about the top tactics utilized by brands and retailers navigating President Trump’s global tariffs. Additionally, Walmart tests high-touch "beauty bars" in 40 stores, Ulta Beauty’s former CMO joins SharkNinja, and Unilever shutters sustainability-focused Ren Skincare.