Carine Roitfeld is betting on the fact that sex still sells. The fashion editor will debut on Monday her first line of products, complete with some of-the-moment storytelling: a collection of seven fragrances inspired by seven fictional lovers in seven cities.

Because its stores have proven effective as member-acquisition tools, Fabletics is on a tear of opening new locations.

Like many experiences linked to weddings, engagement ring shopping is overdue for a makeover, and direct-to-consumer brands are stepping up to the task.

Since January, more than 140 established fashion brands have adopted a 3D digital design process. Because the process facilitates standardized sizing and expedited operations, plus eliminates much waste produced in production, it has big implications for the industry. Fueling the recent trend is the launch of a digital body hub...

As direct-to-consumer fashion brands were popping up left and right to fill voids in the U.S. market, Amaro founder Dominique Oliver was looking instead to fill the DTC white space in another market: Brazil.

For brands across the board, ensuring a smooth path to purchase is a key factor of optimizing the customer experience. For the last year, Tumi has eliminated a hurdle for its e-commerce shoppers: “online journey hacking,” the term for malware-driven pop-ups and ads diverting shoppers to competitor sites. The result...

Rails founder and creative director Jeff Abrams broke down why launching the brand's first retail space in 11 years is a case of the right place and the right time.

The evolution of influencer hauls and unboxing videos is the Shopping Party, a new feature by social shopping app Dote. The 15-minute event lets an influencer’s followers watch them shop on the Dote platform while interacting with them through a live chat.  

With menswear outpacing women’s fashion in sales, more brands are working to crack the quirks of the typical male shopper.