Luxury meets inclusivity: Inside Badgley Mischka’s plan to dress the masses As luxury companies hesitate to evolve from their original business model, out of fear of losing their core customer or diluting the brand, 31-year-old Badgley Mischka -- which hosts its spring 2020 runway show Wednesday afternoon at Spring Studios -- is embracing change to the nth degree. The company’s main...
Fashion designer Misha Nonoo: ‘Fashion Week in its entirety will go away’ This week, we bring you a bonus, New York Fashion Week Edition of the Glossy Podcast, featuring Misha Nonoo, founder and creative director of her namesake fashion brand. Editor-in-chief Jill Manoff sits down with Nonoo to discuss the evolution of her company's business model, its plans for physical retail and...
NYFW Briefing: Fashion week is pivoting to video It seems everyone launched a video strategy for fashion month -- there’s YouTube, IMG and even Amazon Prime, exclusively streaming Rihanna’s Savage X Fenty show. And as New York Fashion Week has played out, the video boom has been obvious.
NYFW Briefing: Size-inclusive or bust New York Fashion Week designers are increasingly embracing size diversity -- and this season, they’re being more honest about the decision to do so: It’s also smart for business.
‘Celebrities’ influence is undeniable’: Fashion’s original influencers are still driving big sales The runway may be introducing styles, but celebrities are setting the trends -- even more so than influencers.
Zyper CEO Amber Atherton: ‘We’ve reached peak social’ In this week’s episode of the Glossy Podcast, Hilary Milnes sits down with Amber Atherton, CEO of Zyper, to discuss what’s driving the anti-influencer movement, how brands are fine-tuning their influencer strategies and what’s next for influencer marketing.
Fashion brands are linking with gaming apps to acquire customers With the retail landscape in a state of flux, brands have increasingly revamped their sales-channel mix to meet customers where they are. And many are playing games on their phones. As tech companies roll out games with shopping and marketing capabilities, fashion and beauty brands are getting in on the...
Aldo head of omnichannel Gregoire Baret: More than 70% of in-store shoppers browse the website first In this week’s episode of the Glossy Podcast, Hilary Milnes sits down with Gregoire Baret to discuss how Aldo internalizes innovation, what role the physical store plays today and how successful brands are keeping up with evolving customer behavior.
Experience per square foot: Inside retail’s shift from stock to space Lately, mall developers can’t stop talking about their projects’ public spaces. And fashion brands opening stores seem more excited about their decor than their product selection. As the physical retail landscape evolves, there’s been an overall shift away from product. Brands are working to strike the right space-product balance, but...