Brands are increasingly looking to collaborations to reach new audiences, create buzz and drive immediate sales. Despite rumblings that the popular tactic will eventually result in consumer fatigue, the trend is set to continue throughout 2019.
In a recent survey of fashion and beauty brand executives from Glossy+’s proprietary research panel of industry insiders, 61 percent said the brands they work for are selling through wholesale retailers as part of an omnichannel strategy. An additional 9 percent said they plan to start selling through wholesale channels...
We’ve compiled our predictions for what’s to come in beauty in 2019.
It’s safe to assume fashion and retail will see a fair share of curveballs and shake-ups in 2019. Even so, we asked industry insiders to take a stab at what’s to come in the year ahead.
According to a recent survey of 149 fashion and beauty brand executives from Glossy+’s proprietary research panel of industry insiders, 42 percent said YouTube will become a more important piece of their overall marketing strategy in 2019. Of those respondents, 44 percent owed it to that, compared to other marketing...
Founder Michael Preysman discussed with Glossy what he was most proud of in 2018, why he decided to enter the physical retail space and how he plans to evolve the brand.
According to a recent survey of 149 fashion and beauty brand executives from Glossy+’s proprietary research panel of industry insiders, many are starting to sell on Amazon, and they’re staying there long after testing the waters.
Last week, I wrote about the various business reasons that are driving the primary and secondary markets (meaning brands and resellers) to work together. A perfect example of this is the partnership between Stella McCartney and The RealReal, which the two just renewed for the year of 2019. Through this...
The company, launched in 2009 by Jennifer Hyman and Jennifer Fleiss, is fashion’s answer to the on-the-rise sharing economy, and it’s been picking up steam by answering new needs of both consumers and brands in the digital age.