The end of workwear: Clothes are just clothes, as work becomes a 24/7 pursuit As technology has led to work’s evolution from a 9-to-5 commitment to an always-on mentality, so, too, has the clothing people put on. Workwear has evolved so employees can simply travel without a costume change from their job to their leisure pursuit, home office to company headquarters, the airplane to...
As consumers grow accustomed to pop-up experiences, permanent stores are scrambling to evolve Retail’s lifeline is brands coming to the realization that stores lacking experiential components bring nothing to the table. To make their long-lease stores worth visiting as e-commerce picks up, they’re turning to the pop-up model which offers customers more than a transaction. The trend is putting new pressure on retailers...
Instagram will become a dominant DTC sales channel in 2020 As Instagram extends its shopping features to more companies, social-savvy direct-to-consumer brands -- many of which were born on the platform -- will no doubt take them and run. For consumers, the ability to shop their various go-to DTC brands within one app would eliminate the prior impracticality of bouncing...
‘There’s going to be a shakeup’: Investor Frederic Court on brand fundraising in 2020 Since 2010, Frederic Court has been building out an investment portfolio that now reads like a who’s who of industry leaders. Among included companies are luxury marketplace Farfetch and wellness empire Goop. Heading into 2020, Court shared his predictions for retail and explained why “a shakeup” is coming to brands...
Inside contemporary brand Ramy Brook’s growth strategy Contemporary fashion company Ramy Brook is in growth mode, currently focused on expanding its physical footprint, launching new product categories, growing its staff and entering new international markets. It’s a rare case in today’s volatile retail landscape, but particularly for a 10-year-old contemporary company. Ramy Brook, the company’s president and...
How Stitch Fix is strategizing to be its members’ sole fashion source Stitch Fix, which has started offering customers more freedom to style themselves, is leaning into the literal idea of giving them more of what they love -- like a dress they’ve bought in red, but in navy. It’s an age-old play at customer loyalty, and it’s working for the forward-thinking...
‘We talked about sale for far too long’: DTC brands are rethinking their Cyber Week strategies Direct-to-consumer fashion brands updated their Black Friday and Cyber Monday strategies this year, with several running sales for the first time ever over the holiday shopping weekend. Though their efforts largely resulted in boosted sales from last year, many taking a promotion-centered approach are already questioning their decision.
Introducing the Glossy 50, our annual list of those leading change in the fashion and beauty industries In our third annual Glossy 50 list, rolling out all week, we’re honoring the industry insiders responsible for driving important changes in the fashion and beauty industries. They include a project manager leading Instagram's move to sales channel, the anonymous watchdogs using social media to advocate for transparency in beauty,...
‘Meeting customers where they are’: Fashion rental companies are linking with retailers ahead of the holiday rush In the last week alone, newly released and announced fashion brand collaborations have included Prada and Adidas and Balmain and Puma. H&M revealed its next collaborative collection, with Columbian designer Johanna Ortiz, will launch Tuesday. In step, the popularity of an emerging partnership model spiked: that of the fashion rental company...