Capturing the growing zeitgeist for sports and beauty partnerships, the drugstore makeup brand will host a New Orleans pop-up in advance of Sunday’s Super Bowl. The multi-day event is part of a larger strategy from Revlon to tap into cultural moments through social listening.

Even following the temporary TikTok blackout, consumers are shopping on the platform. But both its success and uncertain status have opened the door for other social shopping sites to emerge and showcased the importance of agility in adopting new platforms.

After a hot streak of acquisitions, Puig reported a 10.9% increase in net revenue for 2024. Fragrance was the major driver of the Spanish company's growth, with Puig reporting a growth of 13.6% in fragrance, accounting for 73% of the company's total revenue.

Lunar New Year-themed campaigns and products have become perennial initiatives for many fashion and beauty brands, particularly those courting luxury shoppers in China. But this year’s Lunar New Year launches come at a turning point for customers both in China and across the globe.

After positioning herself as a political power player during her father's first presidential administration, this time around, Ivanka Trump is embracing a more contemporary value: wellness.

Years of constant growth means some consumers have amassed more perfumes than they can handle. Amid a social media trend towards "deinfluencing," fragrance fans are looking to downsize their collections.

After tackling issues like gut health and stress, the wellness industry is turning to another phase in women’s life cycles: fertility and conception. Those products speak to a generation that is both more open to taking their reproductive health into their own hands — and also increasingly anxious about environmental...

The deadly wildfires that tore through the Palisades and Altadena destroyed thousands of structures, including homes and small businesses. Facing a battered community, those local retailers that are still standing are figuring out their next steps. 

Influencers helped fragrance overtake skin care as the buzziest beauty product in the years since 2020. But even if they have a proven track record of converting customers to established perfume brands, breaking into the fine fragrance category on their own merit means standing out in a saturated market and...