Danny Parisi

Danny Parisi

Danny Parisi

  • How NYC malls prepared to reopen

    Malls have been embattled for long before the Covid-19 pandemic began, with high rent prices, brands' move away from wholesale to direct sales and the rapid growth of online shopping eating into their prominence. The long gap in which those malls had to remain closed -- nearly six months --...

  • Pop-ups are back: How a months-old fashion brand is tackling physical retail

    Normally, summer is the biggest season for pop-ups, with brands lining up to fill storefronts in buzzy neighborhoods like NYC's SoHo. After largely being on-hold since the pandemic began, they're finally starting to reopen -- after extra work on the part of brands.

  • Huda Beauty chose a resale company for its first fashion investment

    The choice of a resale company, rather than a fashion brand or retailer, as HB Investments' first fashion investment is significant and emblematic of how prominent the category has become in the last few years, particularly since the pandemic began. The Luxury Closet is not the only resale company getting...

  • Why fast-fashion brands are thriving on TikTok

    Aldo svp Daianara Grullon Amalfitano said costs of advertising on TikTok are higher than other platforms (a sponsored hashtag challenge can be about $150,000 per week, according to TikTok), but it's worth it due to the high return of engagement. 

  • Louis VuittonLouis Vuitton joins TikTok

    It’s the latest way Louis Vuitton and parent company LVMH are targeting the Gen Z cohort, an audience that both have expressed desire to cater to in the past, along with hiring youth-oriented leaders like Virgil Abloh and Delphine Arnault. In November of last year, Bernard Arnault said that catering to...

  • Inside NYFW’s concessions and incentives that got designers on board

    What swayed Rebecca Minkoff to do an in-person show were the incentives offered by IMG, one of the main organizers of NYFW. Both Minkoff and IMG said that costs for designers are, on average, lower this year than they have been in previous seasons.

  • How Lands’ End refocused its product assortment to stave off inventory problems

    The fashion industry has moved away from high-trend pieces with short shelf lives, thanks to pandemic-induced skittishness and a reluctance to commit to large orders of inventory. Instead, brands have been putting more emphasis on basics and core lines that aren’t as closely tied to the seasonal model. Lands' End...

  • 11 Honoré embraces micro-influencers

    11 Honoré joins companies like Adore Me, Birchbox and Benefit Cosmetics that have brought influencer management in-house, with a focus on developing more meaningful partnerships. 

  • Max BittnerInvestors have poured more than $134 million into luxury resale since April

    Since April, luxury resale companies Rebag, Fashionphile, Vestiaire Collective and The Luxury Closet have attracted more than $134 million in total investments, reflecting resale's much brighter positioning compared to the rest of retail. The resale market is expected to grow from $7 billion this year to $36 billion by 2024,...