Rent the Runway leverages physical retail for sample sales Now, another piece of RTR’s profit-seeking plan has come into focus. Rent the Runway permanently shuttered all five of its physical stores in 2020. Now, the company is returning to physical retail by leveraging the Leap platform to host a temporary sample sale.
Fashion brands are strategizing to avoid a discounting ‘bloodbath’ Brands are responding to these inventory challenges in a number of ways. The first, most obvious path is heavy discounting. URBN CEO Richard Hayne predicted that many brands across the industry, including his own, will have to rely on steep discounting to sell through their inventory.
From Walmart to Galeries Lafayette: Inside Claire’s expansive retail strategy When Ryan Vero took over as CEO of the jewelry brand Claire’s in 2019, he saw an opportunity. Claire’s operates thousands of its own stores, but significantly leveraging the Claire’s brand to sell its product in other stores had yet to be done.
What will an independent Yeezy look like? All of Ye’s biggest fashion successes have been collaborations with larger entities. So what would a truly independent Yeezy brand look like?
Weekend Briefing: Patagonia envisions a new way to do business Last week, the biggest news in fashion was Patagonia’s unprecedented new structure. The company is now fully committed to fighting climate change with every cent it makes. Elsewhere, Kanye West formally initiated legal proceedings to terminate his contract with Gap, and Barneys New York’s name was licensed to a new...
Week in Review: Glamour, diversity and the metaverse at NYFW This week, on a special New York Fashion Week episode, the hosts discuss the vibe at NYFW this season, compared to the lackluster previous seasons. They also talk about see-now-buy-now, the return of big names like Fendi and Tommy Hilfiger, and the future of the fashion calendar.
At NYFW, brands look outside of fashion for collaboration opportunities It's now common to see non-fashion brands at fashion shows and events, typically in a sponsorship capacity. From mail carriers to financial service companies to hotels, these companies are aiming to capitalize on the affluent NYFW audience. But for the brands, beyond the money received, associating with the right company...
NYFW Briefing: Fashion brands tackle social change Where Friday was bright and sunny, Sunday at New York Fashion Week was dreary and wet. The designers seemed to take their shows more seriously, as well, dedicating them to urgent political causes or to departed friends and influences.
Weekend Briefing: The Kardashian, D’Amelio and Hadid empires expand Three of fashion's most formidable families expanded their reach last week, further solidifying the roles of celebrity entrepreneurs. Elsewhere, Printemps became the latest European fashion retailer to set its sights on the U.S. amid a realignment of international priorities across fashion companies; Telfar announced the opening of its first, likely...