On Thursday, Google announced a slew of new features aimed at making Google Shopping easier for brands to use and break away from the crowd.
Madewell CMO Derek Yarbrough said the goal of Madewell Fam is top-of-the-funnel brand marketing and awareness, focused on appealing to the values and causes that are important to the brand's audience. Madewell selected four influencers, all of whom had worked with the brand before, to be part of the inaugural...
While fashion brands in the U.S. are working hard to reopen stores, they've been slower to move their employees back into offices. But, now that vaccinations are becoming widespread and business is happening IRL, some have made the decision to reinvest in office space.
The company has five brands across its portfolio, Foot Locker, Champs, East Bay, Kids Foot Locker and Footaction. Starting this month and over the next two years, one-third of the total 272 Footaction locations will be transitioned into Foot Locker stores, the rest will be closed and the brand will...
French luxury brand Officine Générale does most of its business in its home country, but with a new round of funding from American investor Untitled announced on Friday, founder Pierre Mahéo is aiming to expand the 9-year-old brand globally.
Rothy’s has had years to establish itself in the women’s footwear business, but new svp Chris Hull, who quietly joined the company in October, is spearheading the brand’s launch into an entirely new category: men’s sneakers.
Walking through New York City over the last month, locals and visitors were treated to the sight of leading luxury brands featured in first-of-their-kind storefront takeovers. With vaccinations on the rise and warm weather incoming, brands know consumers are desperate to be out and about. And among go-to destinations are...
On Tuesday, Ralph Lauren announced its first step into large-scale made-to-order clothing with the launch of bespoke polo shirts. David Lauren, the company’s chief innovation and branding officer and vice chairman of the board, said the move will both improve the brand’s sustainability credentials and be good for business.
The pandemic drove more people to their phones for socialization purposes, and with schools closed, more kids were at home. Combined, these factors led to growth in posting pics of kids online. The #MommyAndMe hashtag, often paired with matchy mom-and-kid looks -- a popular trend even pre-pandemic -- was posted...