Fashion Briefing: Fashion’s new WAG playbook focuses on the women’s accomplishments, not their famous partners Not only are today's WAGs serving as brand ambassadors, but they’re also taking a more active role in fashion as trendsetters and even designers. And often, the most influential women are just as notable for their own careers as for the men they’re linked to.
Mejuri joins wave of DTC brands forging fewer, deeper relationships with retailers At a time when customer acquisition and marketing are becoming more challenging and expensive, fashion brands are increasingly seeing wholesale as a solution.
Fashion Briefing: Good American revisits Dolly Parton collab as fashion’s interest in westernwear grows Good American co-founder Emma Grede says the partnership with Dolly Parton isn’t just about her star power, though that helps. It’s also about embracing Americana heritage and style, which have gained popularity in fashion, especially in denim.
Victoria’s Secret creative director Adam Selman on the evolution of the fashion show The Victoria’s Secret fashion show was a cultural juggernaut for many years, but amid the brand’s years-long identity crisis, its role in the overall business has remained uncertain. The brand took a hiatus from doing an annual show from 2019 until its return last year. Ultimately, Victoria’s Secret's leadership chose...
The strategies behind Cider’s millions of monthly sales to Gen Z Cider is growing in popularity among Gen Z shoppers – nearly 70% of its customers are ages 18-24, and it sells several million garments per month in over 130 countries.
Glossy Podcast: Ranking Fashion Month’s creative director debuts, from Bottega Veneta to Chanel On the latest Glossy Podcast, the hosts discuss the slate of big debuts at this season’s Fashion Month. Across New York, London, Milan and Paris Fashion Weeks, over a dozen brands debuted collections from new creative directors.
Fashion Briefing: Fashion retailers new and old embrace exclusives as a path to growth Exclusivity remains a go-to strategy for online fashion retailers and shopping platforms as they seek to lure in brands and customers. That goes for established players like Farfetch, as well as new platforms like Cake.
Amid expansion, Catbird is upping its investment in lab-grown diamonds In the midst of an expansion and growth period, Catbird is bringing lab-grown diamonds out of the bridal section and into the rest of its inventory. A new collection, called the Cinema Lab Grown Diamond Collection, is the brand’s first non-bridal collection to feature lab-grown diamonds.
Glossy Podcast: Recapping Milan Fashion Week, and breaking down the competition between LVMH and Hermès This week, we’re looking back at Milan Fashion Week, and discussing the battle between LVMH and Hermés for the title of most valuable luxury company in the world.