It’s an unprecedented and chaotic time for consumers, already pressured by stagnating wages and now dealing with rapid price increases, and brands, which are deciding how to deal with their own increased costs.

For some, the freedom to show wherever, and whenever, they want has meant a flourishing of individuality. For others, it's added to the already expensive cost burden of putting on a show.

Pn Saturday, shows from designers who hail from Africa, Asia and Europe, or whose parents came from those places, were the norm. At a time when diversity initiatives are under attack, the importance of a global background is even more apparent.

For some fashion brands, the Super Bowl is more than just a chance to pay $8 million for a 30-second ad spot. Instead, they're taking the opportunity to host IRL events and activations around the Super Bowl, either in the form of watch parties, football-themed pop-ups, or activations in the...

Menswear brand True Classic started out in 2019 with a singular focus: improving on the classic T-shirt. But in the last six years, the brand has scaled profitably and diversified its product categories to include activewear, denim and chinos, among other products. There's even womenswear on the horizon, as well...

Archive received $30 million in additional funding from Energize Capital on Tuesday, bringing its total funding to $54 million.

The campaign, which this year does not include an actual TV spot, is themed around what Nyx is calling “The Big Kiss.” It plays on the big celebratory moments that come after a victory in a major sports events, like Taylor Swift and Travis Kelce’s famous kiss after the Kansas...

Evereve CMO Tom Nowak and Glossy fashion reporter Danny Parisi discuss the murky gray area marketers are finding themselves in thanks to the TikTok ban, the sudden rise to popularity of Chinese sneaker brand Anta, and the recent layoffs at mass retailers including Kohl’s, JCPenney and Macy’s.

Whatnot, a social marketplace for livestream-based selling, had its three biggest days for new users successively between January 18 and 20, the three days immediately following the TikTok ban.