For America 250, customers want positive actions more than patriotic branding The feeling that consumers will respond well to American branding is supported by data from the consumer sentiment insights company Zappi. June data shows that American product branding still resonates with around half the country, with only 16% of people having a negative association.
Glossy Podcast: Oner Active’s Krissy Cela on leveraging ambassadors to surpass the $200 million mark For this week's Glossy Podcast, Cela joined Glossy editor-in-chief Jill Manoff for a live recording from the stage of the Glossy E-Commerce Summit in Miami, where the discussion centered on how she's been able to scale up her brand so quickly.
Fashion Briefing: ‘What the people want’: Bootleg sports merchandise is pushing licensed brands to step up their game The NBA championship and the World Cup have brought out a wide variety of home-made, bootleg and unlicensed sports merchandise. At a time when officially licensed product is getting more expensive, the world of bootleg merchandise is more accessible and often has more aesthetic variety, putting pressure on licensed apparel...
Fashion brands are capitalizing on the growing demand for stadium-compliant clear handbags Stadiums in the U.S. have increasingly moved toward a standardized policy of transparent bags only, usually 12 inches by 6 inches by 12 inches. And while marketplaces like Amazon and Shein are full of cheap, transparent plastic bags, fashion brands are starting to release fashion-forward, elevated versions to match the...
How Fast Retailing’s decades-long relationship with suppliers is enabling record-breaking revenue Kazumi Yanai, a senior executive at Fast Retailing and son of the company's founder and president, Tadashi Yanai, said that long, stable relationships with suppliers has been key to the company's financial and sustainability successes.
What defines ‘American fashion’ today? – with Articles of Interest host Avery Trufelman On the Glossy Podcast this week, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff speak with Avery Trufelman, the journalist and host of the fashion and social history podcast Articles of Interest, about what American fashion truly is. We also break down which designers and brands today best emblematize...
Fashion Briefing: New AI tools and deeper creator collaborations drive the fashion conversation at Cannes Lions The Cannes Lions advertising festival is happening this week in the south of France, and fashion brands are among the many businesses in attendance. The event showcases the latest technologies and creative strategies in advertising. This year, new AI tools, a focus on cultural collaborations and strategies for further engaging...
True Religion is using high-volume, profitable physical retail to reach its $1 billion revenue goal True Religion announced on Monday the planned addition of at least four physical stores opening in markets like Indiana, New Jersey and California this year. The brand already has over 60 stores in the U.S. and plans to open 90 more, to reach 150, in the next four years.
Knix embarks on its biggest wholesale expansion, opening in 350 Target stores The 13-year-old company has surpassed $1 billion in DTC sales to date while seeing a 90% year-over-year increase in wholesale sales in North America. Now, the company is pushing even further into wholesale as it launches KT by Knix, its youth-oriented sub-brand, in over 350 Target stores across the U.S.